#GoodRead | Super Bowl commercials are finally showing strong women
"Super Bowl commercials are finally showing strong women and it's about time":
“I see a dramatic change in how advertisers are looking at this opportunity, and I think they’ve gotten a lot smarter about who’s watching and who’s sharing.” says Kat Gordon, the founder of the 3% conference, which aims to increase the number of women in the top ranks of advertising. “Brands are realizing that women are driving that activity.”
But where ad agencies still aren’t getting it right, industry experts say, is behind the scenes.