#GAReads | This Brewer Hired Women Illustrators to Remake the Cringingly Sexist Ads It Used to Run
Brazilian beer brand Skol is owning up to its sexist past. In a video for its latest campaign, “Reposter,” it openly shares previous ads in which sexy women are pretty flagrantly used as product bait. (Of course, this is par for the course in the history of many beer brands.)
Then it gave those posters to six female illustrators, who recreated them to promote more inclusive, respectful messaging.