#GAReads | CMT Declares Equal Play, Effective Immediately
“CMT Declares Equal Play, Effective Immediately“:
So from now on, this means that female artists are guaranteed to account for half the videos played on CMT’s platforms. That’s an increase from the 40/60 (female/male) ratio previously used. (Now if we could just get country radio — where female singers account for only 13 percent of airplay — to follow our lead.)
And the artists themselves? They are in full support. So far, so good.